In Italy, the birth rate is steadily declining, and families with children are increasingly facing poverty. In 2023, Italy recorded a new all-time low in birth rates, with fewer than 380,000 newborns.
The commercial "Atlas of Childhood (at Risk)", created for Save the Children Italy's campaign, tackles with intensity and sensitivity one of the most pressing issues of our society: the risks and vulnerabilities faced by children. This project, part of a highly impactful social initiative, aims to raise public awareness about the importance of ensuring a fair and safe future for every child.
